Promote the Forza Motorsport 7 Game through an immersive mobile experience
Increase pre-orders volume
Social Media Channels
Instagram Stories Ads
Key Stories Components
Branded Video Cover
CTR on "GET IT"
Built with conversion in mind, the interactive story created by Xbox has been imagined as an extension of the Instagram and Snapchat Ads, offering visitors a seamless mobile experience.
Featuring tilt-to-pan images and videos from Forza Motorsport 7, the Story allows visitors to discover the innovative features of the first 4K racing game in the world. The story attracted over 20K views in just a couple of days and resulted in high engagement, with thousands of visitors consulting an average of +70% of the full story.
Unsurprisingly, such strong engagement led to a 5% clicking rate on the Call To Action, aimed at pre-ordering the game well before the console got released.