VINCI is a French concessions and construction company founded in 1899. It is now the largest construction company in the world and had leaded some famous projects like The Louvre entrance, the Stade de France or the Rio–Antirrio bridge.
Vinci Autoroutes, a division of Vinci which manage the most of the french highway system, came to the Fastory team with the aim to provide car travelers with ideas regarding the Halloween event.
Looking for a creative way to acquire a new mobile audience, Vinci Autoroute created a story introducing a Top 5 of scary places to visit for Halloween. Featuring screamy autoplay videos and mysterious pictures, the story also provided readers with the opportunity to win weekends in haunted castles.
With the help of Facebook Ads, the animated cover of the story has been imagined as the extension of the video ads in order to offer a seamless and immersive experience to visitors. The story has been warmly received by visitors, as proved by the 95% Story completion funnel. Furthermore, the Story reached a global CTR of 16%, allowing Vinci Autoroute to qualify and acquire a new market segment.