--- title: "Fastory | OM Success Story" description: "Discover how Olympique de Marseille and Fastory are reinventing the fan experience with a digital Fanzone and live activations at the Vélodrome." url: https://fastory.io/client/om lang: en --- # OM Success Story Success Story ![OM x Fastory Success Story](https://media.fastory.io/render/hubfs/OM%20x%20Fastory%20Success%20Story.png.webp?width=1920&resize=contain "OM x Fastory Success Story") **OM** is much more than just a club: it’s a passion that brings together millions of fans in Marseille and far beyond. To strengthen this unique bond with its fans, the **club relies on digital and in-stadium experiences** that place them at the heart of every key moment. Since the 2024/2025 season, Fastory has been partnering with OM through an innovative strategy that combines gamification, data, and live engagement, both in the stadium and online. [Book a demo](https://fastory.io/fr/appel?hsLang=en) Fastory becomes an official supplier of OMFastory +170,000 players on matchdays 86% engagement rate 48% opt-in rate ![logos-partenaires-om](https://media.fastory.io/hubfs/11d65b25-cb4d-585d-b6dc-cf3425891610.webp) ### Innovative fan experiences We engage supporters through interactive activations, accessible via QR Code and on the stadium's giant screens. - **Matchday:** Blind Tests, quizzes and precision games drive the build-up and half-time, with participation peaking at over 13,000 fans in a single game. - **Food & Beverages:** with the Silver Ticket, every drink becomes a winning moment, putting collector jerseys, promo codes and even pitchside VIP access up for grabs. ![OM QR Code Live copie](https://media.fastory.io/render/hubfs/OM%20QR%20Code%20Live%20copie.png?width=1448&height=1086&resize=fill "OM QR Code Live copie") ![Fanzone OM](https://media.fastory.io/hubfs/Fanzone%20OM.webp "Fanzone OM") ### A fanbase engaged for the long run OM keeps the bond alive with daily, phygital campaigns: - **On social and the Fanzone:** memberships, store, games and exclusive content brought together in a single digital hub. - **In the stadium:** live experiences and immersive animations on the giant screens, turning every match into an unforgettable moment. - **With partners:** co-branded activations that lift sponsor visibility and the fan experience at once. ### A winning collaboration With Fastory and the [**club's Fanzone**](https://fanzone.om.fr/om), OM is modernising its relationship with supporters and creating engaging, measurable and memorable experiences. This hybrid approach, between digital and live, thrills the Peuple Bleu & Blanc before, during and after every match. ![gobelet-ticket-or (1)](https://media.fastory.io/render/hubfs/gobelet-ticket-or%20%281%29.jpg?width=300&height=400&resize=fill) ## Live Experiences 🏟️ ![OM x Puma V2](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-22%20a%2011.09.36.png.webp?width=632&resize=contain) ![om Holy](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-10-02%20a%2016.37.58.png?width=632&height=1126&resize=fill) ![Om memory](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-10-02%20a%2016.36.31.png?width=634&height=1132&resize=fill) ![OM les marseillaises Live](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-22%20a%2011.10.26.png.webp?width=636&resize=contain) ![om qui est ce](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-10-02%20a%2016.41.48.png?width=632&height=1126&resize=fill) ![om blindtest](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-10-02%20a%2016.42.19.png?width=632&height=1128&resize=fill) ![om Ajax](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-10-02%20a%2016.45.32.png?width=632&height=1128&resize=fill) - 1 - 2 - 3 ## Explore our examples ✨ #### A demo is worth a thousand words. Pick one of the experiences built with OM and try it for yourself: [ ![om starting 11](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-07-10%20a%2020.39.27.webp?width=636&resize=contain) ![transparent](https://media.fastory.io/render/hubfs/transparent.png.webp?width=10&resize=contain) ](https://story.tl/om-starting-11-demo?transparent=1&consent=1&muted=1) [ ![om silver ticket](https://media.fastory.io/render/hubfs/om-ticket1.webp?width=786&resize=contain) ![transparent](https://media.fastory.io/render/hubfs/transparent.png.webp?width=10&resize=contain) ](https://story.tl/ticket-argent-demo?transparent=1&consent=1&muted=1) [ ![om fanzone](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-09-22%20a%2014.56.04.png?width=746&height=1378&resize=fill) ![transparent](https://media.fastory.io/render/hubfs/transparent.png.webp?width=10&resize=contain) ](https://fanzone.om.fr/om?transparent=1&consent=1&muted=1) ### Rethink Your Fan Experience Let's schedule a quick call to discuss customized solutions for your campaigns. Click for sound 0:30 0:00 OffEnglish Speed1x QualityAuto