Success Story

PARIS 2024 represents the pinnacle of sporting achievement, uniting the world's best athletes in the heart of France's vibrant capital. As the event draws Millions of spectators and fans, creating engaging digital experiences is key to its success.

Since 2019, Fastory is contributing to it by offering mobile-first experiences and games that enhance the Olympic adventure.

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+1 MILLION
Engaged Fans
+250
Mobile experiences
+ 500 000
Games played

Innovative Fan Experiences

We engage fans through interactive experiences like the Connected Marathon, where participants can share their running habits to take part in the biggest connected race of all time.

Mission 10Km uses gamification to captivate fans with a series of mini-games leading up to the 10km run.

The Relay of the Flame also allowed Paris 2024 to find Olympic torchbearers across France through a digital map, chatbots and a video contest, adding another layer of engagement.

A Fanbase Engaged Over Time

Paris 2024 retains its fanbase through a strategic approach to engagement in three phases: before, during, and after.

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Through Mini-Games

By creating interactive content to win prizes, Paris 2024 ensures that fans stay involved at every step of the journey.

Whether through immersive games and live experiences, they maintain a vibrant and enduring connection with their community.

And Branded Experiences

A dynamic mini-site has been created, specifically designed in a webstory format for optimal mobile use. This engaging hub offers everything needed to keep fans engaged.

It includes quizzes to test fans knowledge, a supporter starter pack, insights about the fan-zones, videos to relive the best Olympic moments, a personality quiz to discover what type of supporter you are, CTA's toward Paris 2024 Club.

Live Experiences 🌟

Discover our examples ✨

Choose an experience below and try it by yourself :

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