---
title: "Case study - Paris La Défense Arena"
description: "In honour of Elton John’s last tour, Paris la Défense Arena challenged his biggest fans to play along to the rhythm  of its famous track “I’m still standing”. The game was published on Instagram, Snapchat, TikTok and Facebook.  "
url: https://fastory.io/examples/faster-elton-john-en
lang: en
---

[ story.tl/faster-elton-john-en](https://story.tl/faster-elton-john-en) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/faster elton john en?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Ffaster-elton-john-en%3Futm_source%3Dqrcode)

![PARIS LA DEFENSE ARENA Logo white](https://media.fastory.io/hubfs/Case%20studies/v2/PARIS_LA_DEFENSE_ARENA_Logo-white.png.webp)

# I'm still standing!

In honour of Elton John’s last tour, Paris la Défense Arena challenged his biggest fans to play along to the rhythm of its famous track “I’m still standing”. The game was published on Instagram, Snapchat, TikTok and Facebook. 

_Music_ _Engagement_ _Event_ ![icon faster](https://media.fastory.io/hubfs/Showcase%20V3/catalog/icon-faster.jpg.webp)Faster Piano Game 

80%

Participation Rate

40%

Optin Rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/elton%201.png.webp?width=400&height=712&resize=fill)

Cover

![⚡️FASTER game](https://media.fastory.io/render/hubfs/Case%20studies/v2/elton%202-1.png.webp?width=400&height=712&resize=fill)

⚡️FASTER game

![Conversational bot](https://media.fastory.io/render/hubfs/Case%20studies/v2/elton%203.png.webp?width=400&height=712&resize=fill)

Conversational bot

![Promotional content](https://media.fastory.io/render/hubfs/Case%20studies/v2/elton%204.png.webp?width=400&height=712&resize=fill)

Promotional content

Game communication

![ezgif.com gif maker (10)](https://media.fastory.io/hubfs/Case%20studies/v2/ezgif.com-gif-maker%20%2810%29.gif.webp)![Capture d'ecran 2021 12 18 a 20.48.48](https://media.fastory.io/hubfs/Case%20studies/v2/Capture_d%27ecran_2021-12-18_a_20.48.48.png.webp)

![Capture d'ecran 2022 07 05 a 10.23.03](https://media.fastory.io/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-07-05%20a%2010.23.03.png.webp)

Our game achieved great performances! Billion of reach and almost 20K participants: that’s a record. The game was live for several months and we only had great feedbacks.

Céline Trioux Responsable marketing digital @ Paris la Défense Arena

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)