---
title: "Case study - Casino"
description: "For Christmas, RelevanC from the Casino group launched a national campaign with a purchase obligation. After scanning the eligible product bar code, the player could participate with his proof to try to win various gifts. "
url: https://fastory.io/examples/game-obligation-of-purchase-casino
lang: en
---

[ story.tl/casino-en](https://story.tl/casino-en) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/casino en?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fcasino-en%3Futm_source%3Dqrcode)

![case casino logo](https://media.fastory.io/hubfs/Case%20studies/v2/case-casino-logo.png)

# Christmas shopping

For Christmas, RelevanC (groupe Casino) launched a national campaign with obligation of purchase. After having scanned the bar code of the eligible product, the player could participate with his proof of purchase to try to win various gifts. 

_Retail & E-commerce_ _Qualification_ _Christmas_ ![icon bot](https://media.fastory.io/hubfs/Case%20studies/v2/icon-bot.svg)Instant Win 

83%

Participation Rate

4:06

Time Spent

[Book a Call](https://fastory.io/call) 

Storyboard

![Cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-01-24%20a%2015.17.40.png.webp?width=400&height=708&resize=fill)

Cover

![Content](https://media.fastory.io/render/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-01-24%20a%2015.18.10.png.webp?width=400&height=708&resize=fill)

Content

![Conversational bot](https://media.fastory.io/render/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-01-24%20a%2015.17.29.png.webp?width=400&height=708&resize=fill)

Conversational bot

![Bar code scan](https://media.fastory.io/render/hubfs/Case%20studies/v2/4.jpg.webp?width=400&height=712&resize=fill)

Bar code scan

![ariane hirbec](https://media.fastory.io/hubfs/Case%20studies/v2/ariane%20hirbec.jpeg.webp)

The user experience was interactive and playful. This allowed us to achieve our objectives: boost the number of participations and increase the purchases of partner brands during this key period of holiday season. This operation has been led in all the Casino group shops and qualified customers thanks to an efficient opt-in collection.

Ariane Hirbec, Digital Marketing Manager @ RelevanC

The story starts here

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