---
title: "Case Study: LDLC ASVEL - Golden Ticket Adidas Couch"
description: "Before every game, LDLC ASVEL engages fans with the Golden Ticket: data and opt-in collection via chatbot, a scratch instant-win for two courtside seats on the Adidas couch, and 50% off ticketing for non-winners."
url: https://fastory.io/examples/golden-ticket-ldlc-asvel
lang: en
---

[ story.tl/asvel-golden-ticket-adidas](https://story.tl/asvel-golden-ticket-adidas) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/asvel golden ticket adidas?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fasvel-golden-ticket-adidas%3Futm_source%3Dqrcode)

![logo ldlcasvel](https://media.fastory.io/hubfs/logo-ldlcasvel.png.webp)

# The Pre-Game Ritual

Before every game of the season, LDLC ASVEL shares its Golden Ticket on social media, a series of contests tailored to each fixture, here the variant for the EuroLeague clash against Valencia. As the experience opens, a chatbot invites fans to fill in their details to play the instant-win game and collects opt-ins from those who want to keep up with all the club's news. Participants then access a scratch game right inside the chatbot to find out whether they win the two best courtside seats, on the Adidas couch. For non-winners, a message offers 50% off the next game at the LDLC Arena, with a direct link to ticketing. The outro features buttons to the club's ticketing and social channels. A recurring ritual that turns every fixture into a moment of engagement, enriches the CRM base and drives ticketing throughout the season.

_Sport & Sponsoring_ _Qualification_ _Event_ ![icon scratch](https://media.fastory.io/hubfs/Showcase/showcase-v2/Experiences/icon-scratch.svg)Jeu de grattage 

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Storyboard

![Cover](https://media.fastory.io/hubfs/Case%20studies/case-golden-ticket-asvel-1.png.webp)

Cover

![Chatbot](https://media.fastory.io/hubfs/Case%20studies/case-golden-ticket-asvel-2.png.webp)

Chatbot

![Scratch card](https://media.fastory.io/hubfs/Case%20studies/case-golden-ticket-asvel-3.png.webp)

Scratch card

![Outro](https://media.fastory.io/hubfs/Case%20studies/case-golden-ticket-asvel-4.png.webp)

Outro

![Capture d'ecran 2026 10 08 a 09.37.35](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-10-08%20a%2009.37.35.png?width=958&height=1198&resize=fill)

The story starts here

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