---
title: "Case study - La Redoute"
description: "Reinvent your marketing: Go beyond simple marketing campaigns and create outstanding experiences to achieve your business objectives."
url: https://fastory.io/examples/la-redoute-christmas
lang: en
---

[ story.tl/demo-laredoute-noel](https://story.tl/demo-laredoute-noel) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/demo laredoute noel?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fdemo-laredoute-noel%3Futm_source%3Dqrcode)

![La Redoute logo white](https://media.fastory.io/hubfs/Case%20studies/v2/La-Redoute-logo-white.png)

# 3,2,1 Scratch!

La Redoute launched a Christmas game inside its mobile application in order to reward loyal customers and increase the number of app downloading. The scratching game distributed in an original and innovative way the gift cards.

_Retail & E-commerce_ _Loyalty_ _Christmas_ ![icon scratch](https://media.fastory.io/hubfs/Showcase/showcase-v2/Experiences/icon-scratch.svg)Jeu de grattage 

96%

Mobile Use

19%

Click Rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/1-Oct-13-2022-12-43-32-67-PM.png.webp?width=400&height=712&resize=fill)

Cover

![Scratch game](https://media.fastory.io/render/hubfs/Case%20studies/v2/2-Oct-13-2022-12-43-32-88-PM.png.webp?width=400&height=712&resize=fill)

Scratch game

![Instant win](https://media.fastory.io/render/hubfs/Case%20studies/v2/3-Oct-13-2022-12-43-32-95-PM.png.webp?width=400&height=712&resize=fill)

Instant win

![Conversational bot](https://media.fastory.io/render/hubfs/Case%20studies/v2/4-Oct-13-2022-12-43-32-80-PM.png.webp?width=400&height=712&resize=fill)

Conversational bot

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)