---
title: "Case study - Petit Bateau"
description: "Petit Bateau launched a memory game for Christmas in order to qualify its audience."
url: https://fastory.io/examples/memory-game-petit-bateau
lang: en
---

[ story.tl/super-cool-en](https://story.tl/super-cool-en) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/super cool en?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fsuper-cool-en%3Futm_source%3Dqrcode)

![case petitbateau logo 1](https://media.fastory.io/hubfs/Case%20studies/v2/case-petitbateau-logo-1.png)

# Super cool end of the year

For Christmas time, Petit Bateau launched an innovative multilingual campaign based on 2 mobile-to-store experiences, on Facebook and in 400 shops.

_Retail & E-commerce_ _Qualification_ _Christmas_ ![icon memory](https://media.fastory.io/hubfs/Case%20studies/v2/icon-memory.svg)Memory Game 

86%

Engagement rate

72%

Optin Rate

[Book a Call](https://fastory.io/call) 

![award petitbateau logo](https://media.fastory.io/hubfs/Case%20studies/v2/award-petitbateau-logo.png.webp) 

## 2 Mobiles d'Or for the Christmas campaign

The mobile-to-store campaign launched with Petit Bateau has been rewarded with two prizes at the Mobiles d'Or ceremony: Golden Prize for the Best Marketing Gamification Application & Silver Prize for Best Social and Mobile Experience. 

Storyboard

![Animated cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/ddd.png.webp?width=400&height=712&resize=fill)

Animated cover

![Memory game](https://media.fastory.io/hubfs/Case%20studies/v2/case-petitbateau-2.png.webp)

Memory game

![Animated cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/dd.png.webp?width=400&height=712&resize=fill)

Animated cover

![Conversational chatbot](https://media.fastory.io/render/hubfs/Case%20studies/v2/d.png.webp?width=400&height=712&resize=fill)

Conversational chatbot

![quote petitbateau bboulic](https://media.fastory.io/hubfs/Case%20studies/quotes/quote-petitbateau-bboulic.png.webp)

"Our decision to implement a mobile-first strategy has been crucial in the success of our web-to-store project as we achieved excellent results. The chatbot allowed us to qualify twice as much opt-ins as a traditional campaign."

Benjamin Boulic, International eCommerce Leader @ Petit Bateau

The story starts here

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