For the UFC Fight Night event in Paris, Fastory launched a live pronostic game 🏆BETTER in collaboration with RMC Sport, captivating over 7,000 fans via QR code. Viewers predicted the winner, the number of rounds and the type of victory in the main fight in order to enter a draw to win a 4K QLED TV and other prizes. The result of the predictions was broadcast live via a gauge linked to the experience ⚖️ . This approach enhanced fan interaction while collecting valuable data via the chatbot, illustrating Fastory's ability to transform major sporting events into memorable digital experiences.
Sport & SponsoringEngagementEvent🏆 BETTER Predictions
“Delighted to have collaborated on this innovative, engaging marketing scheme, which offers RMC Sport subscribers an unprecedented mobile experience, live on air: objectives achieved, subscribers satisfied, a new step taken in this fast-growing combat sports market! ”
Mickaël Lauch - Marketing Manager / Pay TV / Sport / OTT Content