---
title: "Case study - Web strategies Banque Populaire Vendée Artique sailing race"
description: "The agency WEB stratégies launched a game in honour of the skipper Clarisse Crémer"
url: https://fastory.io/examples/runner-game-banque-populaire
lang: en
---

[ story.tl/demo-banquepopulaire](https://story.tl/demo-banquepopulaire) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! 

![case bp logo](https://media.fastory.io/hubfs/Case%20studies/v2/case-bp-logo.png.webp)

# Become a Banque Populaire skipper

For the Vendée - Arctique - Les Sables d’Olonne sailing race, the agency [WEB Stratégies](http://www.webstrategies.fr/) launched a retention campaign with the skipper Clarisse Crémer sponsored by Banque Populaire.

_Bank / Insurance_ _Loyalty_ _Event_ ![icon runner](https://media.fastory.io/hubfs/Case%20studies/v2/icon-runner.svg)Runner Game 

74%

Participation Rate

26%

Click Rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Animated cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/Ecran%201%20BP.png.webp?width=400&height=712&resize=fill)

Animated cover

![Runner game](https://media.fastory.io/render/hubfs/Case%20studies/v2/Ecran%20jeu%20BP.png.webp?width=400&height=712&resize=fill)

Runner game

![Conversational bot](https://media.fastory.io/render/hubfs/Case%20studies/v2/Ecran%20bot%20BP.png.webp?width=400&height=712&resize=fill)

Conversational bot

![Content](https://media.fastory.io/render/hubfs/Case%20studies/v2/Ecran%20fin%20BP.png.webp?width=400&height=712&resize=fill)

Content

![ericlitzer](https://media.fastory.io/hubfs/Case%20studies/v2/ericlitzer.jpeg.webp)

We chose Fastory to launch this campaign in order to reach a younger target and provide a fun and interactive experience. The conversational chatbot allowed The conversational bot also allowed us to multiply by 3 the collection of newsletter subscribers compared to a traditional campaign. 

Eric Litzer, Associate director @ WEB Stratégies

The story starts here

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[Free access](https://app.fastory.io/auth/signup)