---
title: "Case study - Blocket & Facebook"
description: "In partnership with Facebook, Blocket launched a qualifying campaign in order to get to know better its audience."
url: https://fastory.io/examples/runner-game-blocket
lang: en
---

[ story.tl/blocket-en](https://story.tl/blocket-en) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/blocket en?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fblocket-en%3Futm_source%3Dqrcode)

![logo blocket](https://media.fastory.io/hubfs/Case%20studies/v2/logo-blocket.png.webp)

# Gasoline or electric?

As the Swedish leading platform for selling goods online, Blocket called on Fastory, in partnership with Facebook, to create a post-click qualifying campaign experience. The objectif: getting to know better customer preferences and evaluating the awareness around their car-related services.

_Retail & E-commerce_ _Qualification_ _Product promotion_ ![icon runner](https://media.fastory.io/hubfs/Case%20studies/v2/icon-runner.svg)Runner Game 

95%

Mobile Use

22%

Click Rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Cover](https://media.fastory.io/render/hubfs/1-1.png.webp?width=400&height=712&resize=fill)

Cover

![Content](https://media.fastory.io/render/hubfs/2.png.webp?width=400&height=712&resize=fill)

Content

![Runner game](https://media.fastory.io/render/hubfs/3.png.webp?width=400&height=712&resize=fill)

Runner game

![Conversational bot](https://media.fastory.io/render/hubfs/4.png.webp?width=400&height=712&resize=fill)

Conversational bot

![Sofie](https://media.fastory.io/hubfs/Case%20studies/v2/Sofie.jpeg.webp)

This engaging campaign designed with Fastory made it possible for us to capture a car-interested audience by offering an interactive and fun experience. Thanks to the chatbot, we got a bigger understanding of our car products compared to a classic campaign.

Sofie Cousu, Performance Marketing Specialist @ Blocket

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)