---
title: "Case study - Clutch Time"
description: "During the NBA finals, Unibet launched the Clutch Time campaign to engage and convert its community on social networks. Before each game, users were invited to participate in a scratch game to try to win free bets. A button to share the game helped to generate virality around the game, and to achieve the campaign's objectives."
url: https://fastory.io/examples/scratch-game-clutch-time-unibet
lang: en
---

[ story.tl/demo-unibet-finales-nba](https://story.tl/demo-unibet-finales-nba) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/demo unibet finales nba?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fdemo-unibet-finales-nba%3Futm_source%3Dqrcode)

![Unibet Logo white](https://media.fastory.io/hubfs/Case%20studies/v2/Unibet-Logo-white.png.webp)

# Clutch Time

On the occasion of the NBA finals, Unibet launched the Clutch Time campaign to engage and convert its community on social networks. Before each game, users were invited to participate in a scratch game to try to win free bets. A button to share the game helped to generate virality around the game, and to achieve the campaign's objectives.

_Sport & Sponsoring_ _Conversion_ _Event_ ![icon bot](https://media.fastory.io/hubfs/Case%20studies/v2/icon-bot.svg)Instant Win 

77%

Participation Rate

96%

Mobile Use

[Book a Call](https://fastory.io/call) 

Storyboard

![Cover](https://media.fastory.io/hubfs/Case%20studies/v2/Capture%20d%27ecran%202023-06-28%20a%2009.48.22.png.webp)

Cover

![Scratch Game](https://media.fastory.io/hubfs/Case%20studies/v2/Capture%20d%27ecran%202023-06-28%20a%2009.49.01.png.webp)

Scratch Game

![Chatbot](https://media.fastory.io/hubfs/Case%20studies/v2/Capture%20d%27ecran%202023-06-28%20a%2009.49.40.png.webp)

Chatbot

![Pomotional content](https://media.fastory.io/hubfs/Case%20studies/v2/Capture%20d%27ecran%202023-06-28%20a%2009.50.27.png.webp)

Pomotional content

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)