---
title: "Case Study: Ligue 1 - The Bingo of Takes"
description: "Ligue 1 engages fans with the Takes Bingo designed by Fastory: predictions posted under Arkunir's tweet, a grid to complete on the website and prizes to win. Over 345,000 views and 340 replies, with Ligue 1 clubs joining in."
url: https://fastory.io/examples/takes-bingo-ligue-1
lang: en
---

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![logo lfp](https://media.fastory.io/hubfs/Logos/logo-lfp.png.webp)

# The Bingo of Takes

For Matchday 5, Ligue 1 McDonald's teamed up with influencer Arkunir to launch a "takes" Bingo: fans were invited to reply to the announcement tweet and its teaser video with their predictions for the upcoming round, giving free rein to their humor and imagination. From these contributions, 40 takes were selected to feed the game designed by Fastory. On the Ligue 1 website, each fan built their own bingo grid from the chosen takes, aiming to complete a line as the matches unfolded to win Ligue 1 club jerseys, a PlayStation 5 or VIP matchday tickets. The announcement tweet topped 345,000 views and drew over 340 replies, with official club accounts joining in, including Stade Brestois, AS Monaco, Toulouse FC, Le Havre AC and ESTAC. A bespoke experience that turns fan conversation into a game, and the wait for a matchday into a moment of engagement.

_Sport & Sponsoring_ _Engagement_ _Event_ ![Bingo soccer neon u0570 u0561 u0572 u0569 u0561 u0576 u0561 u056f](https://media.fastory.io/hubfs/Bingo%20soccer%20neon%20_u0570_u0561_u0572_u0569_u0561_u0576_u0561_u056f.png.webp)Bingo 

+5K

Players

+500

Shares

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Storyboard

![Cover](https://media.fastory.io/render/hubfs/example-bingo.png?width=400&height=708&resize=fill)

Cover

![Card selection](https://media.fastory.io/render/hubfs/Choix%20des%20cartes%201%20bingo.png?width=400&height=723&resize=fill)

Card selection

![Grid](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-10-02%20a%2013.39.31.png?width=400&height=733&resize=fill)

Grid

![Username](https://media.fastory.io/render/hubfs/Pseudo%20Bingo.png?width=400&height=725&resize=fill)

Username

![Image Bingo Ligue 1](https://media.fastory.io/render/hubfs/Image%20Bingo%20Ligue%201.webp?width=1400&height=1044&resize=fill)![Bingo L1 shared](https://media.fastory.io/hubfs/Bingo%20L1%20shared.jpeg.webp)![Tweet reponse Bingo Ligue 1](https://media.fastory.io/hubfs/Tweet%20reponse%20Bingo%20Ligue%201.png.webp)

![Symeon verborgh](https://media.fastory.io/hubfs/Symeon%20verborgh.jpg.webp)

We’re very pleased with the results, both from the user’s perspective and on the back end. Above all, using AI gave us a level of flexibility that’s quite unprecedented: we were able to test, adjust, and refine the experience very quickly, even while the project was underway. That agility, combined with the Fastory team’s responsiveness, really made all the difference. And the user feedback has been very positive.

Syméon Verborgh, Influence Manager, LFP

The story starts here

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