---
title: "Case study - Macif"
description: "Macif invited its community to participate to a throwing game in order to qualify and convert the leads."
url: https://fastory.io/examples/throwing-game-macif
lang: en
---

[ story.tl/macif-insurance-uk](https://story.tl/macif-insurance-uk) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/macif insurance uk?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fmacif-insurance-uk%3Futm_source%3Dqrcode)

![case macif logo](https://media.fastory.io/hubfs/Case%20studies/v2/case-macif-logo.png.webp)

# Back to school with la Macif

For back-to-school season, Macif successfully launched their very first gamified and mobile-first campaign. With a journey of two mini-games, this qualification campaign allowed them to effectively engage and convert the target audience.

_Bank / Insurance_ _Qualification_ _Back to school_ ![icon basket](https://media.fastory.io/hubfs/Case%20studies/v2/icon-basket.svg)Toss Game 

88%

Engagement rate

73%

Optin Rate

[Book a Call](https://fastory.io/call) 

![socialmedia2019](https://media.fastory.io/hubfs/Showcase/socialmedia2019.png.webp) 

## Our mobile-first campaign rewarded

The collaboration between la Macif and Fastory has won the Golden Price of the Best Social Application at the Grand Prix du Social Media 2019\. 

Storyboard

![Cover](https://media.fastory.io/render/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-01-24%20a%2015.38.10-2.png.webp?width=400&height=708&resize=fill)

Cover

![Throwing game](https://media.fastory.io/render/hubfs/Case%20studies/v2/case-macif2.png.webp?width=400&height=712&resize=fill)

Throwing game

![Runner game](https://media.fastory.io/render/hubfs/Case%20studies/v2/macif3.png.webp?width=400&height=712&resize=fill)

Runner game

![Conversational chatbot](https://media.fastory.io/render/hubfs/Case%20studies/v2/Capture%20d%27ecran%202022-01-24%20a%2015.39.02-2.png.webp?width=400&height=712&resize=fill)

Conversational chatbot

![quote macif ameunier](https://media.fastory.io/hubfs/Case%20studies/quotes/quote-macif-ameunier.png.webp)

"This innovative campaign designed with Fastory allowed us to catch a young audience by offering an interactive and fun experience. Thanks to the chatbot, we doubled data collection of mobile phone numbers compared to a classic campaign."

Aude Meunier, Marketing Manager @ Macif, Strategic Marketing Department and Sales 

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)