---
title: "Case Study: Tissot Quest - UCI Road World Championships"
description: "For the 2026 UCI Road World Championships in Montréal, Tissot launches a phygital passport activation: four stamps to collect across the Fan Zone, a final stamp in-store and a prize draw to win a Tissot watch."
url: https://fastory.io/examples/tissot-quest-road-world-championship
lang: en
---

[ story.tl/tissot-quest-game-1-demo](https://story.tl/tissot-quest-game-1-demo) 

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![Logo UCI White](https://media.fastory.io/hubfs/Logo%20UCI%20White.png.webp)

# The “passport” to phygital experiences

For the 2026 UCI Road World Championships in Montréal, Tissot, UCI Official Timekeeper, designed a "passport" activation built to animate the Fanzone while driving traffic to its boutique in the Montréal Eaton Centre. The principle: encourage visitors to collect stamps by completing four stages across the Parc Jeanne-Mance, each tied to an activity themed around time, Tissot or the World Championships. Completed in any order, each stage (quiz, runner, memory and selfie game) was unlocked via a QR code paired with a password displayed on-site only, ensuring players were physically present and doubling as a simple anti-fraud measure. The final stamp was earned at the Tissot Boutique, activating the drive-to-store lever, and once all four were collected, the visitor confirmed their opt-in to enter the prize draw for a chance to win a Tissot watch. A phygital activation that extends dwell time, enriches the CRM base and turns the Fanzone into a journey to the point of sale.

_Sport & Sponsoring_ _Engagement_ _In Store animation_ ![icon quiz](https://media.fastory.io/hubfs/Case%20studies/v2/icon-quiz.svg)Trivia Quiz 

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Storyboard

![Cover](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-23%20a%2015.24.07.png?width=400&height=716&resize=fill)

Cover

![Game](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-23%20a%2015.27.24.png?width=400&height=718&resize=fill)

Game

![Outro](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-23%20a%2015.28.02.png?width=400&height=710&resize=fill)

Outro

![Quests](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202026-09-23%20a%2015.26.33.png?width=400&height=715&resize=fill)

Quests

Fan Village Quests

![B83B 4241 B446](https://media.fastory.io/render/hubfs/DBF16BF5-B83B-4241-B446-D8953A4A9CB9.jpg?width=1200&height=1600&resize=fill)![0DC5 4BFB B148](https://media.fastory.io/render/hubfs/238CCA23-0DC5-4BFB-B148-28CF9FC09036.jpg?width=1400&height=1866&resize=fill)![8AF3 411A B289](https://media.fastory.io/render/hubfs/9FB14210-8AF3-411A-B289-09D3DC1D2015.jpg?width=1400&height=1866&resize=fill)

The story starts here

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