---
title: "Case Study : WEC - Treasure Hunt"
description: "Fastory x WEC turned the 6H of Imola into a mobile-first fan activation with 8,400 missions and 76% engagement. Explore the connected Treasure Hunt that made fans race for rewards."
url: https://fastory.io/examples/treasure-hunt
lang: en
---

[ story.tl/wec-quest-4-swipe-demo](https://story.tl/wec-quest-4-swipe-demo) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/wec quest 4 swipe demo?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fwec-quest-4-swipe-demo%3Futm_source%3Dqrcode)

![logo wec](https://media.fastory.io/hubfs/logo-wec.webp)

# Fans on a mission during races

For all the endurance races, Fastory and the FIA came up with a connected pin hunt, combining digital experiences and Money can't buy rewards. For each mission completed, THE VISITOR wins an official WEC collector's pin, hand-delivered to the stand. The challenge: engage spectators during the long races (between 6 and 24 hours) while collecting qualified data. At the same time, 2 Live activations enriched the experience: a quiz and a prediction game with exclusive access to the podium. As a result, no fewer than 30,000 visitors were counted and over 3,000 pins distributed per race.

_Sport & Sponsoring_ _Engagement_ _Event_ ![icon hero white](https://media.fastory.io/hubfs/Case%20studies/v2/icon-hero_white.svg)Hero's journey ![icon quiz](https://media.fastory.io/hubfs/Case%20studies/v2/icon-quiz.svg)Trivia Quiz 

8,400

Missions completed

76%

Live engagement rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Quests](https://media.fastory.io/render/hubfs/IMG_9973-1.png.webp?width=400&height=730&resize=fill)

Quests

![Quiz](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-06-06%20a%2014.33.37.png?width=400&height=717&resize=fill)

Quiz

![Race Predictor](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-06-06%20a%2014.34.28.png?width=352&height=630&resize=fill)

Race Predictor

![Game Outro](https://media.fastory.io/render/hubfs/Capture%20d%27ecran%202025-06-06%20a%2015.33.16.png?width=400&height=716&resize=fill)

Game Outro

6 Hours of Imola

![Quest Treasure Hunt WEC (1)](https://media.fastory.io/render/hubfs/Quest%20Treasure%20Hunt%20WEC%20%281%29.png?width=1262&height=1020&resize=fill)![IMG 4219](https://media.fastory.io/render/hubfs/IMG_4219.jpg?width=1400&height=787&resize=fill)![IMG 9972](https://media.fastory.io/render/hubfs/IMG_9972.png?width=1170&height=1986&resize=fill)

Click for sound

2:03

0:00

OffEnglish

Speed1x

QualityAuto

[Download](https://media.fastory.io/videos/wistia/p59p0575jr/1080.mp4?download=fastory-amp-fia-wec.mp4)

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

[Free access](https://app.fastory.io/auth/signup)
