---
title: "Case study - BNP Paribas"
description: "BNP Paribas entertained their teams with a fun video contest"
url: https://fastory.io/examples/video-contest-bnp-paribas
lang: en
---

[ story.tl/bnp-paribas---uk](https://story.tl/bnp-paribas---uk) 

![case arrow](https://media.fastory.io/hubfs/Case%20studies/v2/case-arrow.png) Test it now! ![https://story.tl/bnp paribas uk?utm source=qrcode](https://api.fastory.io/qrcodes/noopts/https%3A%2F%2Fstory.tl%2Fbnp-paribas---uk%3Futm_source%3Dqrcode)

![case bnp logo](https://media.fastory.io/hubfs/Case%20studies/v2/case-bnp-logo.png.webp)

# "I AM" BNP Paribas 

BNP Paribas Asset Management launched a video contest internally to in order to bring together the teams around its new identity. Just like on Snapchat, employees filmed short videos with BNP personalized filtres. All the employees of the company were then invited to vote for their favorite video.

_Bank / Insurance_ _Loyalty_ _Corporate Animation_ ![icon video](https://media.fastory.io/hubfs/Case%20studies/v2/icon-video.svg)Video contest 

5:24

Average game session time

44%

Signup rate

[Book a Call](https://fastory.io/call) 

Storyboard

![Animated cover](https://media.fastory.io/hubfs/Case%20studies/v2/case-bnp-5.png.webp)

Animated cover

![Video tutorial](https://media.fastory.io/render/hubfs/Case%20studies/v2/case-bnp-2.jpg.webp?width=400&height=712&resize=fill)

Video tutorial

![BNP filters](https://media.fastory.io/render/hubfs/Case%20studies/v2/case-bnp-3.jpg.webp?width=400&height=712&resize=fill)

BNP filters

![Conversational chatbot](https://media.fastory.io/render/hubfs/Case%20studies/v2/case-bnp-4.jpg.webp?width=400&height=712&resize=fill)

Conversational chatbot

![quote bnp mhuve](https://media.fastory.io/hubfs/Case%20studies/quotes/quote-bnp-mhuve.png.webp)

"We innovated with this funny campaign for our co-workers, in order to go further in the adoption of our new culture. Fastory helped us during this experimentation and worked along with TBWA\\Corporate. We're proud of this innovative project.”

Marianne Huve-Allard, Head of Brand and Communication @ BNP Paribas AM

The story starts here

## ![banner-ufc300](https://media.fastory.io/hubfs/Showcase/partners/banner-ufc300.png)![banner-parisgame2024](https://media.fastory.io/hubfs/Showcase/partners/banner-parisgame2024.png.webp)![banner-paris2024](https://media.fastory.io/hubfs/Showcase/partners/banner-paris2024.png.webp)![banner-tdf](https://media.fastory.io/hubfs/Showcase/partners/banner-tdf.png.webp)![banner-rpm](https://media.fastory.io/hubfs/Showcase/partners/banner-rpm.png)![banner-asmonaco](https://media.fastory.io/hubfs/Showcase/partners/banner-asmonaco.png)![banner-ligue1](https://media.fastory.io/hubfs/Showcase/partners/banner-ligue1.png) ![logo-om-NB](https://media.fastory.io/hubfs/logo-om-NB.png)![banner-wec](https://media.fastory.io/hubfs/Showcase/partners/banner-wec.png)

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