OM Success Story

Success Story

OM is much more than just a club: it’s a passion that brings together millions of fans in Marseille and far beyond. To strengthen this unique bond with its fans, the club relies on digital and in-stadium experiences that place them at the heart of every key moment.

 

Since the 2024/2025 season, Fastory has been partnering with OM through an innovative strategy that combines gamification, data, and live engagement, both in the stadium and online.

Book a demo

Fastory becomes an official supplier of OMFastory
+170,000
players on matchdays
86%
engagement rate
48%
opt-in rate
logos-partenaires-om

Innovative fan experiences

We engage supporters through interactive activations, accessible via QR Code and on the stadium's giant screens.

  • Matchday: Blind Tests, quizzes and precision games drive the build-up and half-time, with participation peaking at over 13,000 fans in a single game.
  • Food & Beverages: with the Silver Ticket, every drink becomes a winning moment, putting collector jerseys, promo codes and even pitchside VIP access up for grabs.
OM QR Code Live copie
Fanzone OM

A fanbase engaged for the long run

OM keeps the bond alive with daily, phygital campaigns:

  • On social and the Fanzone: memberships, store, games and exclusive content brought together in a single digital hub.
  • In the stadium: live experiences and immersive animations on the giant screens, turning every match into an unforgettable moment.
  • With partners: co-branded activations that lift sponsor visibility and the fan experience at once.

A winning collaboration

With Fastory and the club's Fanzone, OM is modernising its relationship with supporters and creating engaging, measurable and memorable experiences.

This hybrid approach, between digital and live, thrills the Peuple Bleu & Blanc before, during and after every match.

gobelet-ticket-or (1)

 

 

Live Experiences 🏟️

Explore our examples ✨

A demo is worth a thousand words. Pick one of the experiences built with OM and try it for yourself:

Rethink Your Fan Experience

Let's schedule a quick call to discuss customized solutions for your campaigns.

0:30
0:00