The mobile-to-store campaign launched with Petit Bateau has been rewarded with two prizes at the Mobiles d'Or ceremony: Golden Prize for the Best Marketing Gamification Application & Silver Prize for Best Social and Mobile Experience.
Storyboard
Animated cover
Memory game
Animated cover
Conversational chatbot
"Our decision to implement a mobile-first strategy has been crucial in the success of our web-to-store project as we achieved excellent results. The chatbot allowed us to qualify twice as much opt-ins as a traditional campaign."
Benjamin Boulic, International eCommerce Leader @ Petit Bateau
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Memory Game 
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